Meet Maria

Maria Hetrick is our Nashville-based Senior Social Media Strategist, bringing more than a decade of experience in social media strategy, content development, paid campaigns, and influencer partnerships to Woo Girl PR.

Before joining Woo Girl PR, Maria led social strategy for brands including JBL Professional, AKG, Cadillac, Logitech, Anyplace, and AEA Ribbon Microphones. Her work has helped brands build stronger online communities, launch new products, grow their audiences, and make social media a meaningful part of their larger marketing strategy.

Maria believes great social media is not just about creating content. It is about creating social-first content, content built specifically for the platforms, the audience, and the way people actually engage online. That approach has shaped her work with major brands and artists, as well as her own handmade earring brand, Clay Dazing, where community-focused content helped grow a loyal following, spark brand partnerships, and reach viral moments across social media. Her work with Clay Dazing and Photoroom has also been featured by Apple on the App Store.

When she is not building content strategies or writing social copy, Maria is likely making earrings, spending time with her husband Keith and their son Marco, or being lovingly judged by her two beagles, Emmy and Ollie.